数字传播官员Digital Officer

职位描述

工作内容:用数字传播的手段和方法(比如:微博、微信、网页、电子邮件、互动游戏、小程序等等),让更多人认识、了解并支持世界动物保护协会的保护理念和从事的各项保护工作,并和保护一线以及协会总部的同事一起,不断开发和实践更多有创造力的宣传互动方式。


应聘者请将求职信和中英文简历投递到HR@worldanimalprotection.org.cn


We are World Animal Protection.
We end the needless suffering of animals.

We influence decision makers to put animals on the global agenda.

We help the world see how important animals are to all of us.

We inspire people to change animals’ lives for the better.

We move the world to protect animals.


World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our vision is a world where animal welfare matters and animal cruelty has ended We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.


Job Title: Digital Officer


Reports to: Senior Communications Manager, World Animal Protection in China


Direct reports: none


Budget holder: No

Location: Beijing, China


*Technical/Professional Accountability to: Global Director Marketing & Communication



Global/Local1: local



Main Purpose of the role:

To develop, manage and implement strategic and integrated digital activities that move and engage the public to act for World Animal Protection through digital channels, including but not limited to, official website, WeChat, Weibo, etc. The role delivers powerful and consistent messages across these digital channels, and positions World Animal Protection as the champion of and authority on animal protection.


Accountabilities:

To ensure the development and implementation of World Animal Protection China’s digital strategy and execution of digital activities, to increase engagement and support global and country objectives.


The role holder will comply with the organisation’s policies and procedures.

Duties and Responsibilities

Manage the World Animal Protection website and social media channels

Support the growth of digital channels through content creation, partnership building, and testing

Develop and implement a strategy for overall integrated digital communications, including but not limited to website, social media and emails, in China

Identify and network with key opinion leaders, blogger, and digital communicators for promotion of World Animal Protection campaign and branding content

Monitor and gather key data analytics from digital communications and provide strategic data-based advice to improve organizational and campaign digital public interactions

Contribute to planning and development of online advocacy and public engagement campaigns

Responsible for ensuring website and digital content conforms to brand guidelines and is optimized for search and user experience across on and offline channels

Integrated member of the Communications team responsible for developing digital activities that support and drive campaign objectives

Lead reporting and analysis of World Animal Protection’s digital communications efforts at a local level

Conduct ongoing usability tests to gauge content effectiveness, by gathering data and handling analytics, and to make recommendations based on those results

Work with the Global Marketing and Communications team to report against consistent, global metrics


Organisational responsibilities

Delivery of World Animal Protection’s Global Strategy across the core themes of Mission, Movement & Transformation in a global, matrix environment

Work cooperatively with external organisations, teams within World Animal Protection and in the wider animal welfare movement to pursue programme objectives and wider organisational goals, including those relating to brand, communications, fundraising and resource management.

Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement.

Help secure resources (income) and reach (people and partnerships) by actively contributing to our supporter relationships, fundraising, communications, and donor reporting.

Actively participate and support the organisation to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance.

Contribute to a learning culture and create a positive working environment for staff.

The role holder will from time to time be required to undertake any other duties that are within the scope of this role.

Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public.

The post holder may be required to travel internationally to provide support or participate in World Animal Protection’s activities as and when required.


Skills and Experience

Essential

Strong written and oral communication skills in both Chinese and English

Strong visual sense and experience using visual editing programmes to create compelling multimedia content

Experience in using Content Management Systems

Experience in using online marketing techniques, specifically

Google/Baidu Adwords

SEO

Weibo/Wechat advertising

Experience understanding, analysing and reporting digital results using Google/Baidu Analytics

Experience in social media management

Experience using data and research in order to shape digital activity

Ability to manage internal and external stakeholders

Experience in managing external agencies

Creative and strategic thinker

Proven ability to prioritise work and meet strict deadlines

Experience of gathering information, data and raw content from a range of sources within and outside an organisation

Experience of usability testing

Experience maintaining efficient administration systems including schedules and reports

Ability to work with people from different cultural backgrounds, in different cultural settings and time zones



Qualifications

Bachelor’s degree (or equivalent) in relevant subject

3~5 years relevant experience


Desirable

Experience of working internationally

Last reviewed/updated: Sep 2016


*World Animal Protection operates in a matrix environment. This means we routinely work with colleagues from different locations, business units and cultures in cross-functional and virtual teams.

1A global role works across geographic boundaries with a remit to enable the delivery of strategic organisational activity across the world, providing direct input and support at a local level as required. A local role is primarily focussed on the delivery of strategic organisational activity within a country or location, providing information and input to global strategy and directions as required.

All applications are required to send candidates CV (bilingual version) together with the application letter to HR@worldanimalprotection.org.cn.

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